Kristi Alvarez
Marketing Exec Turned Coach | Leadership, EQ, Career Growth & Clarity
Successful clients at
3.6k
Expert mins
318
Followers
Available tomorrow
Starting at 4:00 PM UTC
I'm currently accepting new clients for Winter/Spring 2026. I typically have availability during evenings and weekends (Pacific Time), and I’m happy to be flexible to accommodate different time zones. If you’re unsure whether coaching is right for you, feel free to reach out—I’d love to help you figure it out.
Questions?
You can start chatting with Kristi before you get started.
Work with Kristi
Land a Marketing Offer — Complete Package
$3,600
Nail your Marketing Interviews
Starting at
$1,068.75
Advance Your Marketing Career
Starting at
$2,025
About
I’m a product marketing leader who came to coaching the long way around. I’ve spent 15+ years inside large organizations and fast-moving tech companies, leading teams, navigating reorgs, sitting in executive rooms, and being on the other side of the interview table more times than I can count. I know how these systems work because I’ve lived inside them. I also know what it’s like to rebuild from the ground up. I failed out of college, started over later in life, carried imposter syndrome for years, and learned—slowly—how to build a career that actually fits who I am. My work now sits at the intersection of ambition, identity, and clarity. I help people make sense of where they are, what’s no longer working, and how to move forward without pretending the process is clean or linear.
Kristi also coaches for Product Marketing, Career Coaching, Leadership Coaching, Business Operations & Strategy, Communication & Public Speaking, Sales Operations, Mental Health & Wellness, and Life Coaching. View all.
Kristi’s Marketing Qualifications
Experience level: Vice President
50+ Marketing clients
Kristi has helped clients get into these companies:
With over 15 years of experience in product marketing—spanning Fortune 100 companies, high-growth tech, and boutique strategy firms—I’ve built a career not just on business impact, but on helping people thrive inside complex, high-pressure environments. I’ve led teams, shaped billion-dollar narratives, and navigated corporate matrixes where influence matters more than authority. Now, I coach professionals on the things that really move the needle: how to show up as a strong, self-aware leader; how to build emotional intelligence and resilience; how to nail high-stakes interviews; and how to grow your confidence in rooms that weren’t built for you. If you’re looking for honest guidance from someone who’s done the work, led the teams, and climbed the ladder without losing himself—you’ve come to the right place.
Kristi can help with:
Cover Letters
Freelancing
Interview Prep
LinkedIn Review
Marketing Strategy
Market Research
Salary Negotiation
Skill Building
Why do I coach?
I coach because I’ve seen how easy it is to lose your footing when the external markers of success stop lining up with how you feel inside. Promotions don’t fix uncertainty. Stability doesn’t erase doubt. And being capable doesn’t mean you’re clear. Along the way, a few people asked better questions of me than I knew how to ask myself. They didn’t give me answers—they helped me see patterns, name tradeoffs, and stop outsourcing my decisions to fear or momentum. Coaching is how I try to offer that same kind of thinking space to others. Not scripts. Not motivation. Just honest, grounded work to help you understand yourself well enough to choose deliberately how you want to live and work next. If you want, next pass we can tune this slightly depending on whether the audience skew is more career, life, or mental health—or strip it down even further.
Work Experience
Director of Product Marketing
ServiceNow
September 2024 - Present
At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. In my role leading product marketing for Employee Workflows, I'm responsible for driving the messaging, positioning, and thought leadership for ServiceNow’s Employee Experience, HR Service Delivery, and Talent solutions.
Director of Product Marketing
Microsoft
February 2018 - August 2024
Hiring Manager
At Microsoft, I grew from Senior Product Marketing Manager to Director, leading high-impact initiatives across cloud, AI, and enterprise solutions. My time there was defined by scale and transformation—building go-to-market strategies that reached millions, mentoring rising talent, and helping cross-functional teams unlock their best work. I wasn’t just shipping messaging—I was shaping how global customers understood the value of innovation. I earned trust by leading with clarity, lifting others up, and consistently delivering results that mattered to both the business and the people behind it.
Senior Director Platform Strategy
Endurance International Group
November 2016 - February 2018
Hiring Manager
At Endurance International Group, I led product marketing for a diverse portfolio of digital solutions serving millions of small and medium businesses worldwide. As the voice of the customer and the market, I drove positioning, messaging, and launch strategies across multiple brands—including Bluehost, Constant Contact, and HostGator—each with unique audiences and value props. I played a central role in unifying go-to-market efforts, bringing cross-functional teams into alignment, and influencing product direction with market-backed insights. It was a fast-moving, high-impact environment where I learned how to scale storytelling, champion customer empathy, and drive measurable growth at the intersection of product and brand.
Senior Analyst
BIA/Kelsey
December 2013 - November 2016
Admissions Committee
At BIA/Kelsey, a boutique research and advisory firm focused on the SMB marketing landscape, I wore two key hats: public-facing thought leader and trusted strategic advisor. As a senior director and analyst, I worked directly with industry giants like Google, Facebook, and Amazon to help shape their mobile, social, and local strategies for reaching small businesses. I also served as a go-to media spokesperson—appearing in national outlets and at major events to break down trends in small business tech adoption and marketing behavior. It was a rare role that blended sharp analysis, storytelling, and influence—positioning me at the intersection of data, strategy, and real-world impact.
Senior Product Marketing Manager
AT&T
February 2010 - March 2013
Admissions Committee
As Senior Product Marketing Manager at AT&T Interactive, I led marketing strategy for YP.com and YPConnect—two cornerstone products serving millions of local businesses and consumers. I owned a $122M P&L and was responsible for the full spectrum of product marketing: market research, positioning, competitive analysis, go-to-market planning, and sales enablement. I partnered closely with product, sales, and engineering to bring new features to market and drive adoption at scale. It was high stakes, high visibility work that demanded both analytical rigor and cross-functional leadership—and it gave me a deep understanding of the local advertising ecosystem at a time of massive digital disruption.
Education
American University
Bachelor of Science (BS), International Finance, Finance
2000 - 2004
I earned my bachelor’s degree in International Finance from American University—but the path there wasn’t a straight line. I actually failed out during my freshman year, which was a wake-up call I didn’t see coming. Instead of giving up, I hit reset. I went to community college, rebuilt my academic foundation, and worked my way back to AU with a renewed sense of purpose. That scenic route taught me resilience, grit, and how to bounce back stronger—lessons that have shaped not just my education, but my entire career.
4.9 average review
55 reviews
Overall rating
Kristi has helped clients get into these companies:
Land a Marketing Offer — Complete Package
$3,600
Nail your Marketing Interviews
Starting at
$1,068.75
Advance Your Marketing Career
Starting at
$2,025
Land a Marketing Offer — Getting Started
Starting at
$1,068.75
Craft the Ultimate Marketing Resume
Starting at
$441
Kristi also coaches for Product Marketing, Career Coaching, Leadership Coaching, Business Operations & Strategy, Communication & Public Speaking, Sales Operations, Mental Health & Wellness, and Life Coaching. View all.
No posts yet
When Kristi posts, it will show up here.