Product Marketing Coaches, Events, and Resources

With an MBA from The Wharton School and extensive experience in both venture capital and product marketing, I am well-equipped to guide you on your journey into the world of product marketing. As a Product Marketing Manager at Microsoft, I have firsthand experience in crafting successful marketing strategies and understanding the nuances of product positioning. My previous role as a VC Investor at Sequoia Capital has given me a unique perspective on market trends and the skills needed to stand out in competitive environments. Whether you're looking to break into product marketing or advance your career, I'm here to help you navigate the path to success. Let's connect and create a tailored plan to achieve your goals!

Welcome to my profile! With over a decade of experience in product marketing and strategy, I have honed my skills at top financial firms like Franklin Templeton and BlackRock, where I have led product marketing initiatives the drove asset growth for flagship products. My expertise lies in identifying a product's key differentiators, developing compelling data arguments for analytical support, and synthesizing complex concepts into digestible narratives and selling points. I am also able to provide frameworks for how to work cross-functionally in order to effectively capture feedback across sales, compliance, and digital distribution channels such as email, web, and social media. I have a proven track record of driving product launches and building strong brand presence in competitive markets. Whether you're looking to refine your product marketing strategy or break into the field, I'm here to guide you every step of the way. Let's connect and craft a plan to achieve your career goals!

McKenzie Bauer is well versed in Product Marketing because she’s spent years building and positioning products that resonate deeply with customers. As co-founder of Thread Wallets, she led the brand’s creative direction and marketing strategy for the first six years—transforming a simple idea into a lifestyle product line carried in major retailers nationwide. Her experience spans brand storytelling, consumer insight, product launches, and community-driven marketing. McKenzie has a natural ability to identify what people connect with emotionally and translate that into product design, messaging, and campaigns that feel both authentic and aspirational. Her strength lies in blending creative vision with strategic execution, helping products not just sell—but stand for something. Her skillset landed her on the Forbes 30 Under 30 list for the Retail and E-Commerce List and helped place Thread on the INC. 500 twice in 2020 and 2021.

Welcome to my profile! With a robust background in brand management and consumer insights, I bring a wealth of experience from top companies like Ferrero, PepsiCo, and Amazon. As an Associate Brand Manager at Ferrero and a former Consumer Insights Manager at PepsiCo, I have honed my skills in product marketing and strategic brand development. My academic journey at Kellogg School of Management, where I pursued a Master of Science in Integrated Marketing Communications, further enriches my expertise. I have successfully coached 5 individuals, helping them navigate the complexities of product marketing and achieve their career goals. Let's connect and craft a personalized strategy to elevate your product marketing career!

I bring 12+ years of product marketing leadership across best-in-class global brands like American Express and high velocity health tech start-ups, where I have built and motivated winning teams, designed and executed comprehensive marketing strategies, refreshed brands and value propositions, and developed lasting relationships along the way. My career has spanned different industries, organization sizes, GTM motions, and leadership functions, so whether you are interested in a career shift into product marketing, looking to flex your product marketing skills into a new domain, or need a consultative partner to work through positioning/brand/growth challenges, I have the firsthand experience (and expansive network) to support your journey. My superpower is bringing clarity to the chaos, and I pride myself on being an authentic storyteller and an empathetic mentor. As your coach, I bring these strengths + high-value frameworks and toolkits to accelerate you toward your goals.

Coachees supported from: Google, Netflix, Walmart, Target, Paramount, Nvidia, Oracle, Salesforce, Spectrum, TikTok, Starbucks, Atlassian, Albertsons, Buzfeed, EssenceMediacom and many more. With 15+ years scaling performance-driven marketing functions across 45 markets and managing $100M/year in budget, I bring practical, executive-level insight to career growth, productivity, automation, and AI adoption. I have coached 180+ professionals (200+ hours specifically on AI) globally - many now thriving in Fortune 500 or Future 50 companies, scaling startups, or launching their ventures.

I am well-qualified to offer coaching for product marketing roles at tech companies due to my comprehensive background in both education and industry experience. My MBA degree from Cornell University has provided me with a solid foundation in business principles, strategic thinking, and leadership skills, which are essential for navigating the complex world of product marketing in tech. My extensive experience in the tech industry further enhances my qualifications. I have held key roles at top tech companies such as NVIDIA, Google, Microsoft, Intel, and Hewlett Packard Enterprise (HPE). At NVIDIA, I currently serve as a Senior Product Marketing Manager, developing and executing go-to-market strategies for Data Center platforms. At Microsoft, I was responsible for Microsoft Teams, focusing on roadmap, moments, blogs, and field activation, where I trained numerous PMMs and launched several features. At Google, I led a launch team for AI solutions, acquiring over 1,000 enterprise customers. At Intel, I managed AI developer software and solutions, while at HPE, I marketed AI products and solutions. This diverse experience has equipped me with expertise in storytelling, presentations, generative AI, training strategy, branding, and business-to-business marketing. My ability to bridge theoretical knowledge with practical industry experience makes me an ideal coach for product marketing roles in the tech sector.

I’ve spent my career inside product marketing teams at scale, doing the actual work PMMs are hired to do—figuring out positioning when the product is messy, aligning cross-functional teams that don’t naturally agree, and translating real customer insight into narratives that land with executives, sales, and the market. I currently lead product marketing for Employee Workflows at ServiceNow, and before that spent nearly seven years at Microsoft, working across launches, portfolio storytelling, and high-stakes go-to-market moments. I’ve been in the room when messaging falls apart, when launches wobble, and when PMMs are expected to have answers without clear inputs. My coaching focuses on helping PMMs think and communicate more clearly under pressure. That includes sharpening positioning and messaging, preparing for interviews and role transitions, building executive presence, and learning how to tell credible stories about impact without exaggeration or jargon. I work best with PMMs who want to get more precise about what they actually do, why it matters, and how to articulate it—whether they’re breaking into PMM, leveling up, or trying to regain confidence after a rough stretch. This isn’t generic advice; it’s grounded in lived experience and tuned to the realities of modern product marketing teams.