Kristi Alvarez
Helping you navigate career pivots, interviews, and self-belief
Successful clients at
3.6k
Expert mins
318
Followers
Available tomorrow
Starting at 4:00 PM UTC
I'm currently accepting new clients for Winter/Spring 2026. I typically have availability during evenings and weekends (Pacific Time), and I’m happy to be flexible to accommodate different time zones. If you’re unsure whether coaching is right for you, feel free to reach out—I’d love to help you figure it out.
Questions?
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Work with Kristi
About
Customer favorite
In the top 10% of Career Coaching experts on Leland
I’m a product marketing leader who came to coaching the long way around. I’ve spent 15+ years inside large organizations and fast-moving tech companies, leading teams, navigating reorgs, sitting in executive rooms, and being on the other side of the interview table more times than I can count. I know how these systems work because I’ve lived inside them. I also know what it’s like to rebuild from the ground up. I failed out of college, started over later in life, carried imposter syndrome for years, and learned—slowly—how to build a career that actually fits who I am. My work now sits at the intersection of ambition, identity, and clarity. I help people make sense of where they are, what’s no longer working, and how to move forward without pretending the process is clean or linear.
Kristi also coaches for Product Marketing, Leadership Coaching, Marketing, Business Operations & Strategy, Communication & Public Speaking, Sales Operations, Mental Health & Wellness, and Life Coaching. View all.
Kristi’s Career Coaching Qualifications
Experience level: Director
30+ Career Coaching clients
Kristi has helped clients get into these companies:
With 15+ years in tech and leadership roles at companies like Microsoft and AT&T, I’ve helped dozens of professionals land roles, change careers, and find clarity in uncertain moments. I specialize in helping people tell their story with confidence, prepare for interviews, organize their resumes, and reconnect with their self-worth during transitions. Whether you're entering the corporate world or making a big leap, I’m here to be your advocate, sounding board, and strategist.
Kristi can help with:
Career Planning
Interview Prep
Job Search Strategies
Personal Branding
Resume Review
Salary Negotiation
Skill Building
Why do I coach?
I coach because I’ve seen how easy it is to lose your footing when the external markers of success stop lining up with how you feel inside. Promotions don’t fix uncertainty. Stability doesn’t erase doubt. And being capable doesn’t mean you’re clear. Along the way, a few people asked better questions of me than I knew how to ask myself. They didn’t give me answers—they helped me see patterns, name tradeoffs, and stop outsourcing my decisions to fear or momentum. Coaching is how I try to offer that same kind of thinking space to others. Not scripts. Not motivation. Just honest, grounded work to help you understand yourself well enough to choose deliberately how you want to live and work next. If you want, next pass we can tune this slightly depending on whether the audience skew is more career, life, or mental health—or strip it down even further.
Work Experience
Director of Product Marketing
ServiceNow
September 2024 - Present
At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. In my role leading product marketing for Employee Workflows, I'm responsible for driving the messaging, positioning, and thought leadership for ServiceNow’s Employee Experience, HR Service Delivery, and Talent solutions.
Director of Product Marketing
Microsoft
February 2018 - August 2024
Hiring Manager
At Microsoft, I grew from Senior Product Marketing Manager to Director, leading high-impact initiatives across cloud, AI, and enterprise solutions. My time there was defined by scale and transformation—building go-to-market strategies that reached millions, mentoring rising talent, and helping cross-functional teams unlock their best work. I wasn’t just shipping messaging—I was shaping how global customers understood the value of innovation. I earned trust by leading with clarity, lifting others up, and consistently delivering results that mattered to both the business and the people behind it.
Senior Director Platform Strategy
Endurance International Group
November 2016 - February 2018
Hiring Manager
At Endurance International Group, I led product marketing for a diverse portfolio of digital solutions serving millions of small and medium businesses worldwide. As the voice of the customer and the market, I drove positioning, messaging, and launch strategies across multiple brands—including Bluehost, Constant Contact, and HostGator—each with unique audiences and value props. I played a central role in unifying go-to-market efforts, bringing cross-functional teams into alignment, and influencing product direction with market-backed insights. It was a fast-moving, high-impact environment where I learned how to scale storytelling, champion customer empathy, and drive measurable growth at the intersection of product and brand.
Senior Analyst
BIA/Kelsey
December 2013 - November 2016
Admissions Committee
At BIA/Kelsey, a boutique research and advisory firm focused on the SMB marketing landscape, I wore two key hats: public-facing thought leader and trusted strategic advisor. As a senior director and analyst, I worked directly with industry giants like Google, Facebook, and Amazon to help shape their mobile, social, and local strategies for reaching small businesses. I also served as a go-to media spokesperson—appearing in national outlets and at major events to break down trends in small business tech adoption and marketing behavior. It was a rare role that blended sharp analysis, storytelling, and influence—positioning me at the intersection of data, strategy, and real-world impact.
Senior Product Marketing Manager
AT&T
February 2010 - March 2013
Admissions Committee
As Senior Product Marketing Manager at AT&T Interactive, I led marketing strategy for YP.com and YPConnect—two cornerstone products serving millions of local businesses and consumers. I owned a $122M P&L and was responsible for the full spectrum of product marketing: market research, positioning, competitive analysis, go-to-market planning, and sales enablement. I partnered closely with product, sales, and engineering to bring new features to market and drive adoption at scale. It was high stakes, high visibility work that demanded both analytical rigor and cross-functional leadership—and it gave me a deep understanding of the local advertising ecosystem at a time of massive digital disruption.
Education
American University
Bachelor of Science (BS), International Finance, Finance
2000 - 2004
I earned my bachelor’s degree in International Finance from American University—but the path there wasn’t a straight line. I actually failed out during my freshman year, which was a wake-up call I didn’t see coming. Instead of giving up, I hit reset. I went to community college, rebuilt my academic foundation, and worked my way back to AU with a renewed sense of purpose. That scenic route taught me resilience, grit, and how to bounce back stronger—lessons that have shaped not just my education, but my entire career.
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Overall rating
Kristi has helped clients get into these companies:
Kristi also coaches for Product Marketing, Leadership Coaching, Marketing, Business Operations & Strategy, Communication & Public Speaking, Sales Operations, Mental Health & Wellness, and Life Coaching. View all.
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