Work with Laura
About
Serena partners with executives and high-potential leaders to navigate career transitions and grow into confident leaders. Whether you're making a career pivot, stepping into a new role, or deepening your impact, I partner with you to unlock your full potential. Together, we'll clarify your goals, uncover what's holding you back, and take purposeful steps forward. Serena brings 15+ years of experience helping businesses and people grow. She has scaled e-commerce, retail, and consumer businesses at Amazon, Audible, Accenture, and high-growth startups. Serena has led cross-functional teams across operations, vendor management, inventory management, supply chain, and customer experience. She draws on her operating and people leadership experience to help leaders strengthen leadership presence and navigate career and organizational growth. Serena holds a BA from Wellesley College, an MBA from Wharton and is a UC Berkeley Certified Executive Coach. She lives in the San Francisco Bay Area with her husband and two daughters.
Laura also coaches for Business Operations & Strategy, Career Coaching, and Executive Coaching. View all.
Laura’s Leadership Coaching Qualifications
Coaches professionally
Experience level: Executive
40+ Leadership Coaching clients
With 15+ years of experience leading teams and organizations at companies like Amazon, Audible, Accenture, and a Series B startup I’ve continuously refined my own leadership capabilities and helped others do the same. Whether you’re stepping into a new role or ready to lead with greater confidence and impact, I offer real-world insights and proven strategies to support your development. I’ve successfully coached leaders at all levels to build influence, strengthen executive presence, navigate complexity, and empower high-performing teams.
Laura can help with:
Change Management
Coaching and Mentoring
Conflict Resolution
Emotional Intelligence
Problem Solving
Time Management
Why do I coach?
Throughout my career, what I found most fulfilling wasn’t just solving business problems and driving results—it was listening to people’s stories, helping them clarify their goals, and supporting them as they figured out how to get there. I also personally worked with a coach four years ago and experienced the transformative power of getting clear on what truly matters, breaking through limiting narratives, and giving myself permission to explore new possibilities. Those pivotal experiences inspired me to pursue coaching. It’s a way for me to blend my business acumen and leadership experience with a deep passion for helping others grow, both personally and professionally.
Work Experience
Executive & Career Coach
Serena Cheng Coaching
October 2024 - Present
I partner with leaders at pivotal moments of growth—whether stepping into expanded roles, navigating career transitions, or deepening their leadership impact. I draw on my broad experience across companies, industries, and leadership roles to help leaders gain clarity, lead with confidence, and create lasting impact in their organizations and lives. Together, we clarify what matters most, uncover what's holding them back, and take purposeful steps to move forward with confidence and impact.
Head of Operations
Incredible Health
April 2023 - July 2024
Hiring Manager
Executive leadership team for Series B healthcare career marketplace. Directed strategy and execution of Operations teams (50+ team members) that supported overall marketplace growth.
Senior Director, Customer Service Strategy & Operations
Amazon
April 2021 - April 2023
Hiring Manager
Senior leadership team for global Audible Customer Care organization. Led strategic planning for Customer Care to direct team objectives and align cross-functional teams. Spearheaded Customer Care's transformation from a cost center to a value-generating function aligned with Audible's business goals. Launched and scaled a new customer service program that improved customer retention and engagement.
Inventory Management & Supply Chain Team Lead
Amazon
July 2019 - April 2021
Hiring Manager
Built and led a team of Inventory Managers to optimize inventory across AmazonFresh & Prime Now fulfillment center network and supplier partners to meet customer demand, maximize product availability, and minimize excess inventory in a capacity-constrained environment. Improved in-stock rates during Covid-19 demand surges and supplier constraints through forecasting strategy, vendor negotiations, and sourcing channel optimizations. Sponsored business-wide, cross-functional task force to reduce fulfillment center disposals due to expiration, damage, and capacity issues and deliver cost savings.
Senior Inventory & Supply Chain Manager
Amazon
April 2018 - July 2019
Directed inventory management for Paper and Household categories and delivered sustained improvements through sourcing channel strategy and vendor performance. Led business-wide, cross-functional task force and improved vendor on-time delivery at nationwide fulfillment centers.
Senior Vendor Manager
Amazon
July 2015 - March 2018
Hiring Manager
Managed Household, Baby, Beverages, and Pet categories P&L and delivered revenue and margin growth through product assortment, pricing strategy, distribution strategy, and vendor negotiations. Oversaw Prime Now's largest grocery business partner and negotiated product & transportation cost reductions.
Strategy Consultant
Accenture
August 2013 - July 2015
Hiring Manager
Select Experiences: National Wireless Retailer: Directed product assortment and store merchandising optimizations contributing to revenue growth Fortune 100 Food Company: Created financial model to analyze cost reduction opportunities and help prioritize goals for executive team
Manager
Morgan Stanley
June 2007 - June 2011
Developed strategy for new business unit serving environmental and social impact clients and established business operations Headed annual nonprofit consulting program and recruitment, selection, and training of high-potential employees working with nonprofits Implemented leadership programs for senior executives and analysts/associates with personal assessments, feedback, and coaching
Education
The Wharton School (UPenn)
Master of Business Administration - MBA
Activities and societies: NYC Restaurant Industry Trek Co-Founder and Leader; Leadership Development Coaching Program; Consulting Club; Community Consultants
Wellesley College
B.A., Economics, Psychology
Activities and societies: Circle K
5.0 average review
17 reviews
Overall rating
Laura also coaches for Business Operations & Strategy, Career Coaching, and Executive Coaching. View all.
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