Cynthia Davis
Top Expert
Former PM Exec w/ 20+ yrs exp | Top Coach 2026 | Certified Career Coach
Cedar Advisory LLC
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Expert mins
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Starting at 5:00 PM UTC
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About
Customer favorite
In the top 10% of Product Management experts on Leland
Hi there! I am the Founder and Executive Coach of Cedar Advisory (https://cedaradvisory.co). I bring 20+ years of technical, strategic, and leadership expertise to my coaching practice. As a former Product Management executive with experience in engineering, consulting, and product marketing, I understand the challenges of navigating diverse roles, transitioning careers, and stepping into executive leadership. Now, as a certified executive coach, I empower senior leaders to accelerate their careers and unlock meaningful personal and professional growth. Seeing my clients achieve transformative breakthroughs in their careers and lives is the most rewarding part of my work. I have led product management, product marketing, and corporate strategy at top companies, including Bill.com, Intuit, LinkedIn, PayPal, and Deloitte. As VP of Product Management at Bill.com, I played a key role in scaling the company’s revenue by over 10x to >$1B ARR. These experiences have given me a deep understanding of what it takes to drive innovation, build high-performing teams, and lead with impact. I hold an MBA from the Kellogg School of Management and a Bachelor of Applied Science in Computer Engineering from the University of Waterloo. Outside of work, I enjoy coaching my son’s youth basketball team, experimenting with new recipes, and exploring new travel destinations with my family. Just as I find joy in coaching on the court and exploring new things in the kitchen, I’m passionate about guiding professionals through pivotal career moments. Whether you’re aiming for your next promotion, transitioning careers, or stepping into leadership, I’m here to help you unlock your full potential and stand out in your career journey.
Cynthia’s Product Management Qualifications
Coaches professionally
Experience level: VP of Product
90+ Product Management clients
Cynthia has helped clients get into these companies:
I bring 20+ years of experience with a robust blend of technical, strategic, and leadership expertise to my coaching practice. As a product management executive (VP), I did not take the traditional PM career path. Instead, I leveraged my diverse set of work experiences — spanning engineering, consulting, and product marketing — to showcase my unique strengths and stand out in a competitive field of more traditional PM candidates. Now, I’m here to help you do the same. I specialize in empowering senior leaders to accelerate their careers and achieve meaningful personal and professional growth. Through personalized coaching, I share the strategies and tactics that helped me break into product management, thrive as a leader, and ultimately reach the executive level. My extensive experience includes leadership roles at top companies such as Bill.com, Intuit, LinkedIn, and PayPal, where I honed my skills in product management, marketing, and customer experience. During my tenure at Bill.com as VP of Product Management, I helped drive the company’s revenue growth by over 10x to approximately $1B ARR. I hold an MBA from the Kellogg School of Management and a Bachelor of Applied Science in Computer Engineering from the University of Waterloo. Whether you’re aiming for your next promotion, planning a career change, or preparing for a leadership role, I’m here to help you unlock your full potential and stand out in your career journey.
Cynthia can help with:
Behavioral Interview Prep
Execution
Influence & Collaboration
LinkedIn Review
Networking Strategy
Product Case Interview Prep
Promotion Strategy
Resume Review
Salary Negotiation
Skill Building
Strategy & Vision
Why do I coach?
Coaching has been a passion of mine. Throughout my career, one of my top priorities has been developing my team both professionally and personally and seeing the organization grow. It has given me great satisfaction to see the individuals and teams whom i've had the opportunity to positively impact their paths. Whether it is going for that next promotion, planning a career change or helping teams navigate change, my goal is to empower leaders and businesses in finding fulfillment and unlocking their full potential.
Work Experience
Founder - Executive Coach & Advisor
Cedar Advisory LLC
June 2024 - Present
I coach leaders looking to accelerate their careers and achieve meaningful personal growth. I typically coach senior leaders (director+) as well as emerging leaders in the technology industry. Whether it is going for that next promotion, planning a career change or preparing for the next role, my goal is to empower leaders in finding fulfillment and unlocking their full potential.
Vice President, Product Management
Bill.com
January 2022 - February 2024
Hiring Manager
BILL is one of the nation’s leading digital business B2B payments company. Led team of product managers & designers to drive channel vision, product-led growth strategy, and roadmap.
Senior Director of Product Marketing
Bill.com
February 2020 - January 2022
Hiring Manager
Managed a team of product and customer marketers to drive product innovation, customer insights & customer growth to grow the company's largest revenue-generating segment
Group Product Marketing Manager
Intuit
November 2018 - January 2020
Hiring Manager
I led an amazing group of PMM rockstars covering Product Marketing (PMM) and Pricing Strategy around Intuit's Quickbooks SMB product line
Senior Product Marketing Manager
2016 - 2018
Admissions Committee
Led various product marketing initiatives for LinkedIn Talent Solutions’ flagship Recruiter product and new sourcing products that includes enhancements around messaging, search, diversity and reporting. Responsible for leading cross-functional teams to validate product market fit, launch and market new products. Experience includes both inbound and outbound product marketing activities such as go-to-market strategy development, product & market/customer validation, channel / acquisition marketing, B2B sales strategy & enablement and voice of customer.
Head of Product Operations, Monetization
2014 - 2016
Hiring Manager
I led the Product Operations "Team Money" team of 10+ people across all LinkedIn's monetized products (talent solutions "flagship" product, marketing solutions, and sales solutions) including payments for both online and field channels. My team focused on enhancing the customer / product experience that strives to market and build insanely brilliant and simple products that change people's lives.
Customer Experience Manager
PayPal
2012 - 2014
Admissions Committee
Responsible for end-to-end customer experience management (CEM) / Voice of the Customer (VOC) across both consumers and merchants and various channels (online, mobile, POS) to enhance the product experience and increase marketing outreach ROI.
Manager, Strategy & Operations
Deloitte
2004 - 2012
Admissions Committee
Focused on mix of strategy, product marketing and customer experience projects for High Tech and Payment/Financial Services companies. Started as an Analyst and quickly got promoted through the rank to Manager (aka Project Lead).
Software Developer
BlackBerry
2002 - 2003
Software designer
Various Tech Startups
2001 - 2002
Education
Kellogg School of Management (Northwestern)
MBA, Management & Strategy, Finance, Marketing
Admissions Committee Experience
Activities and societies: President of Strategy and Business Development Club Committee member of Career Management Center, Finance club, Consulting Club
University of Waterloo
Bachelor of Applied Sciences (BASC), Computer Engineering, Major: Engineering, Minor: Management Sciences
Admissions Committee Experience
Center for Executive Coaching
Certified Executive Coach
International Coaching Federation
Certified Coach
5.0 average review
78 reviews
Overall rating
Cynthia has helped clients get into these companies:
Cynthia also coaches for Leadership Coaching, Career Coaching, AI Product Management, Product Marketing, Executive Coaching, Break Into AI Careers, Management Consulting, AI Strategy & Transformation, MBA, AI For Product Development, AI Careers, and AI for Businesses. View all.
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