Work with Larry
About
I’m Julie... a leadership and life coach, former C-suite exec, entrepreneur, and mom of five in a beautifully blended family. I’ve spent my career building businesses, leading teams, and navigating the full complexity of work, family, and personal growth. I’ve climbed the ladder, earned the degrees, and checked all the boxes that were supposed to lead to fulfillment -- and then faced the uncomfortable truth that those achievements, while meaningful, weren’t the whole story. The hardest -- and most important -- thing I’ve had to learn is how to lead my own life. I’ve grappled with major life transitions, imposter syndrome, self-doubt, and the challenge of defining success on my own terms. I understand the tension that comes with growth, identity shifts, and being pulled in many directions at once. That’s what shapes how I coach. My style is warm, direct, and deeply human. I meet people where they are and help them explore what they truly want, what’s getting in the way, and how to move forward in a way that feels both authentic and sustainable.
Larry also coaches for Veterinarian, Life Coaching, and Career Coaching. View all.
Larry’s Leadership Coaching Qualifications
Coaches professionally
Experience level: Executive
I’ve held multiple senior leadership roles in the healthcare space, and I didn’t get there by following a playbook. Like many emerging leaders, I had to figure it out on my own. No mentor. Just a lot of trial by fire. I learned to observe, adapt, and make the key mindset shifts needed to go from doer to leader, often in environments where the rules changed overnight. What most people don’t tell you is that what made you great in your last role isn’t always what’s going to carry you forward. The skill set shifts. So does the way you influence, communicate, and drive results. My coaching helps you navigate those leaps with clarity and confidence—whether you're managing people for the first time, growing in your current role, or eyeing your next move up. We’ll focus on building your strategic thinking, leadership presence, and ability to influence across the organization—so you’re not just doing more, but leading smarter.
Larry can help with:
Change Management
Coaching and Mentoring
Conflict Resolution
Emotional Intelligence
Problem Solving
Time Management
Why do I coach?
I coach because I know what it’s like to feel stuck inside a life that looks “successful” on the outside—but doesn’t feel fulfilling on the inside. I’ve been there: climbing the ladder, juggling roles, pushing through stress, and quietly wondering, Is this really it? That experience woke me up -- and taught me that real fulfillment comes not from doing more, but from reconnecting with what matters and daring to lead your own life. Coaching changed how I live, and now it’s how I serve. I don’t offer one-size-fits-all frameworks. I offer a space that’s real, honest, and transformational..... where we explore what you truly want, uncover what’s getting in the way, and help you take bold, meaningful steps forward. Because coaching isn’t just about achieving a goal. It’s about creating a life that actually feels like yours.
Work Experience
Owner
Cardinal Coaching & Consulting
July 2024 - Present
Hiring Manager
COACHING SERVICES: Executive | Leadership | Career | Life Empowerment | Personal Branding | Mindset CONSULTING SERVICES: Brand & Marketing | Start-Up / Small Business
Chief Operating Officer & Co-Founder
EverLoved Vet Care
February 2023 - July 2024
Hiring Manager
Co-founded & partnered with mission-driven investment group to build and grow a mobile veterinary practice specializing in end-of-life care for pets, serving the Central Florida market. Responsible for building entity from scratch, recruiting & training veterinary professionals and support members, developing and implementing all operations, financial, and client support processes & platforms, devising pricing & service model and offerings, executing B2B and D2C brand, marketing & strategic partnership strategies, and overseeing all client- and veterinary-centric touchpoints along the customer journey.
Vice President of Marketing
Gateway Services
May 2021 - November 2022
Hiring Manager
Led North American branding, marketing and communications strategy for a $350M PE-backed pet aftercare company, with over 150 memorial centers serving 17,000 veterinary clinics. Responsible for elevating market-leader within a commodity industry, driving organic B2B sales growth and supporting aggressive M&A activity with a $3M budget. Develop the new marketing function, building an in-house team of 6 with agency support to grow brand awareness, increase revenue, and develop differentiated offerings to attract and retain both clients and employees.
Head of Marketing
American Veterinary Group
February 2017 - April 2021
Hiring Manager
Head of Marketing for American Veterinary Group & UrgentVet. Drove brand and marketing-communications strategy that positions PE-backed veterinary consolidator, AVG, as the dominant regional provider of veterinary services while also preserving and growing brand identity of acquired hospitals (50). Responsible for marketing vision, execution, & accountability for $1.5M marketing budget. Accelerated hospitals’ growth by pioneering new strategies to enhance market penetration, driving lead generation & retention programs targeting new & existing customers and key community partners. Led market research efforts, created & executed brand strategy and marketing playbook for launch and scalable growth of UrgentVet, the first dedicated urgent care clinic for pets.
Director of Learning and Development
Petco
October 2014 - January 2017
Hiring Manager
Oversaw the creation & execution of all training during 90-day merger of two competing companies (LuvMyPet & Paws Plus) into one unified offering under Petco Wellness. Once merged, developed formalized new hire learning programs & continuing education initiatives focused on driving revenue growth & customer retention through client-facing education & marketing. Produced & delivered all programming for further expansion of clinical services. Facilitated the continual cultural shift to & alignment with Petco.
Director of Marketing
LuvMyPet
January 2008 - October 2014
Hiring Manager
Headed a team of ten (10) international Systems Architects, Creative Web Developers, & strategic marketing partners for the nation’s largest mobile pet vaccination company, based primarily in Petco stores in 36 states. Created and implemented all marketing communications strategy, co-branding/partnership initiatives, and public relations campaigns. Upon acquisition by Petco (2013), initiated new customer relationship management processes & segmented messaging designed to communicate with and retain existing customers. Helped lead employee-centric cultural transformation, including internal marketing & training campaigns designed to enhance the in-clinic experience and store partnerships.
Head of Marketing & Real Estate Consulting
HouseHunt, Inc.
February 2002 - December 2007
Hiring Manager
Web Division Director: Led a four-department team of forty (40) Internet Marketers, Designers and Software Engineers for a national real estate lead-generation company. Devised and executed brand strategy, digital marketing (SEO/PPC) strategies, product research/development initiatives & efficient workflow processes. Managed all HR functions for the Division. Manager of Customer Service / Real Estate Consulting: Recruited and trained a team of ten (10) professionals, restructured department operations, and developed a real estate consulting program that included customizing business and marketing plans for clients.
Education
Yale School of Management
Master of Business Administration (MBA)
2010 - 2012
University of Michigan - Ann Arbor
Bachelor's degree, Political Science and Government, Statistics
1997 - 2000
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Overall rating
Larry has helped Leland clients get into American Veterinary Group
Larry also coaches for Veterinarian, Life Coaching, and Career Coaching. View all.
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