William Collier

With over 15 years of global experience in leadership development and HR management in organizations of all sizes and industries from tourism to Tech, Tracy partners with organizations, their talent, and individuals to build resilience and optimize results. Tracy’s corporate career began as one of the first HR hires at Strava Inc, a fast-growing Tech company in Silicon Valley. Managing culture and operations, she helped grow the company from 60 to 300 across offices in Denver, Bristol, UK and San Francisco in just four years. Tracy led HR initiatives focused on employee engagement, performance and retention that contributed to the company become bizjournal’s Best Place to Work in 2017. She then rose to become Head of Learning and Development, starting an internal coaching program and designing employee trainings. In 2020, Tracy relocated to the Czech Republic and launched the HR function for startups at the intersection of tourism and tech, navigating a reorganization and international merger. She continued to expand her experience in the EMEA after a move to Cork, Ireland in 2022, and moved to Perth, Western Australia at the end of 2024. She loves working with clients around the world. Prior to her corporate life, Tracy worked in experiential education non-profits, focused facilitating adventure experiences as a vehicle for leadership development. Her work with people and teams to develop resilience to achieve their goals in unique, high-stakes environments has been a common thread throughout Tracy’s career. Tracy became a Certified Professional Co-Active Coach (CPCC) in 2017. She is also a certified Wiley Everything DiSC facilitator and is credentialed by the International Coaching Federation. Since launching her own business, Tracy has partnered with organizations on leadership development, communication, performance and retention. Drawing from her global experience, she has also helped multinational companies with cultural competency and provided HR consulting. She has a unique focus on helping clients design their careers; She focuses on career progression within a current role, company, or helps clients expanding their career to a new area or organization. Tracy’s clients include senior executives and mid-level leaders. Tracy's services include 1:1 coaching, leadership and career development packages, and group coaching.