April Pitts

Pakistani-Canadian living in Brooklyn. Stanford GSB grad, Chief of Staff at a mission-driven digital health startup, and forever an ice-cream enthusiast. I’m passionate about helping people break through the limits they place on themselves, because that’s exactly what I’ve spent my own life learning to do. At Stanford GSB, I explored how storytelling can help people rewrite their own narratives; professionally through my internship on Netflix’s Content Strategy team and personally through my writing projects and the fabled GSB TALK tradition. Before my MBA, I led lululemon’s digital fitness strategy (and supported the apparel business by buying more ABC pants than anyone reasonably should) and spent three years at BCG. At my core, I’m driven by improving the human experience, which is also why I feel so passionately about coaching. It’s been a through-line in my life: helping classmates with homework growing up, mentoring aspiring college and MBA applicants, working with Admissions at UChicago and Stanford GSB, and recruiting the best and brightest at BCG. Outside of work, you’ll find me ranking New York’s best ice-cream spots, saying hi to every dog and bodega cat I pass, learning guitar (badly), or trying to perfect my pilates form after my third coffee of the day.